Joseph Alessander was founded over a decade ago while Joseph was  studying Jewellery and Silversmithing at The University of Edinburgh. During this time Joseph gained many valuable experiences working with several professionals in the Jewellery Industry.  After graduating, the business took home in a family garage as a passion project alongside full time employment as a working jeweller. The business began to take off and during the COVID-19 global pandemic in August 2019 Joseph decided to become fully self employed. He dedicated all his time to growing Joseph Alessander as a business and in November 2021 he opened the doors to his Bespoke workshop at Pot House Hamlet in Silkstone. In April 2026, the company moved to Denby Dale and now alongside his wife Olivia they are growing the family business together.